8X Roas with direct mail.

Yes, it's possible.

While the usual paid media suspects (Meta and Google) keep getting saturated and pricier, brands need alternative ways not just to reach new customers but, more importantly, to retarget them.

Enter Paper Run—think of it as email retargeting, but with real mail. It connects to your Klaviyo account and creates a set of parallel flows sending physical postcards to customers’ homes only if they’ve unsubscribed or aren’t’ engaging.

If you have a 50% open rate, that means half of your list isn’t opening your emails. That’s normal, but that’s also a lot of missed revenue.

This is where Paper Run steps in. Instead of letting those customers go cold, they get a direct and personalized mail touchpoint, giving them a second chance at conversion. And yes, the ROAS is real.

If you’re curious, check out the full case study on Doctor Aromas. And if you’re interested in testing it out, they offer a money-back guarantee. Just reply to this email and we’ll get you connected.

Extra, Extra

📹 Instagram Carousels Video are in: Mix videos, text, and images into a single carousel post. People get to choose what to skip (just like stories) and the format keeps users engaged longer. Try it until it stops working. 🤷‍♀️

🥚 Klaviyo Price Hike: If you think egg prices are high, wait until you check your Klaviyo bill. Make sure you are on the right plan and if you are paying for inactive customers it’s a good time to clean up your list. Don't say I didn't, say I didn't warn you.

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