From Email Marketing to CRM

While working with a client recently, customer service received a call from a customer claiming a discount code wasn’t working. We checked Shopify but couldn’t find any details on it. Then, digging into the Klaviyo profile and event history, we discovered the exact code the customer was referring to. This is just one example of how Klaviyo’s data-rich system offers deeper insights than even Shopify, helping us uncover hidden customer behavior and opportunities. And now, with their recent update, Klaviyo launched CRM features. And it made total sense. They were already holding the keys to customer data, so why not make it a full-service CRM?

B2C CRM isn’t just another tool to add to your stack. It brings together marketing, customer service, and analytics into one platform. Designed for eCommerce brands, it helps you improve retention, automate more effectively, and grow revenue without the hassle of managing multiple platforms.

Klaviyo’s Q1 2025 updates take things to the next level with features designed to make customer engagement more dynamic and seamless:

• Gamified sign-up forms that reward users with exclusive discounts

• Real-time mobile push notifications that aren’t intrusive

• Automated SMS conversations that feel like chatting with a friend

• AI-powered tool that alerts you before campaign performance dips

• Easy way to showcase customer reviews across storefronts

Want to dive deeper into Klaviyo’s latest innovations? Check out the full event recap:

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📅 Plan Your Q

Start the next quarter strong by planning ahead! Here’s a quick guide for relevant content dates and promotion ideas for Q2:

• April 9 - Easter: Highlight spring or seasonal promotions, or offer Easter-themed discounts.

• April 22 - Earth Day: Promote eco-friendly products or initiatives.

• May 9 - Mother's Day: Focus on special gifts or experiences.

• May 25 - Memorial Day: Launch a summer sale or patriotic-themed promotions.

• June 21 - Summer Solstice: Celebrate the start of summer with discounts on summer essentials.

• June 30 - End of Q2: Run a "Mid-Year Sale" or "Flash Sale" to boost momentum.