The What Not to Do This Black Friday - Playlist 🎧

Black Friday is just around the corner, and this isn’t your typical “what to do” list—because, let’s be real, knowing what not to do can save you from a Black Friday meltdown. Here are some key don’ts to keep your sales soaring and stress in check as the big day creeps up, each inspired by a song to keep you pumped!

1. Don’t Overcomplicate Discounts

"Give It Away" – Red Hot Chili Peppers
Keep it simple! Don’t make shoppers feel like they need a calculator to figure out your promotions. Clear, easy-to-understand discounts = more sales. Site-wide discounts are strongly recommended. 🎶 Listen here

2. Don’t Change Your Ads Every Day

"Stay" – Rihanna
Constantly changing ads will throw them into a learning phase, hurting performance. Stick with a solid group of Black Friday assets and let them work for you. 🎶 Listen here

3. Don’t Be Afraid to Send Emails

"Don’t Stop Me Now" – Queen
Now’s the time to go big with your emails! Your audience expects them, so make sure they’re valuable. Don’t hold back, use those segments wisely. 🎶 Listen here

4. Don’t Underestimate Early Access and Extended Sales

"Start Me Up" – The Rolling Stones
Black Friday isn’t just a one-day thing anymore. Kick things off with early access and keep the momentum going with extended sales. 🎶 Listen here

5. Don’t Abandon Your Website Chat

"Hello" – Adele
Your live chat needs to be on point. Customers will have questions, and a quick response could make all the difference. Don’t ghost them—stay connected. 🎶 Listen here

6. Don’t Forget About Social Media

"Can't Stop the Feeling!" – Justin Timberlake
Your audience is out there, excited and waiting to see what you’ve got. Keep the good vibes rolling with sneak peeks, live updates, and social engagement. The energy's contagious—don't let it stop! 🎶 Listen here

7. Don’t Keep Your Typical Welcome Discount Active

"Todo Tiene Su Hora" – Juan Luis Guerra
Turn off your usual welcome discount so it doesn’t clash with your Black Friday promos. Change the wording (and incentive) to match the Black Friday Discount or offer a giveaway instead 🎶 Listen here

8. Don’t Forget to Keep Your Discount Visible Throughout the Site

"Shut Up and Drive" – Rihanna
Make sure your Black Friday deals are obvious and easy to find. Customers shouldn’t have to search for the good stuff. Let your deals drive the sales! 🎶 Listen here

9. Don’t Turn Off Your Best-Performing Evergreen Ads

"Hold On" – Wilson Phillips
Your evergreen ads are already killing it. Don’t hit pause just because it’s Black Friday—let them keep working in the background. 🎶 Listen here

10. Don’t Forget to Add Extensions and Promos in Your Google Campaigns

"All I Do Is Win" – DJ Khaled
Boost visibility with ad extensions like site links, callouts, and snippets. Make sure your Black Friday deals are front and center to win big. 🎶 Listen here

11. Don’t Stop Believin'

It’s Black Friday—give it your all, stay positive, and believe that your small business can grow bigger than ever! 🎶 Listen here