- 58 Clicks - The Newsletter
- Posts
- Your Instagram Followers Aren't Really Yours (Here's the Fix)
Your Instagram Followers Aren't Really Yours (Here's the Fix)
Sponsored by
You've got 10K followers on Instagram. Great.
Now Instagram tweaks the algorithm. Your reach drops 40%. And those 10K people? You have no way to reach them directly. No email. No phone number. Nothing.
Followers are borrowed. Email is owned.
That gap is exactly why tools like ManyChat and Gatsby were the go-to workaround. Brands needed something to connect Instagram engagement directly to their email list. They worked. But they meant extra cost, extra complexity, and data living outside your Klaviyo ecosystem.
Klaviyo clearly saw the same problem. Earlier this year they acquired Gatsby and built the whole thing natively into the platform. Here's how it works: you set a keyword, promote it in your post caption or stories, and when someone comments it, Klaviyo fires off a DM and captures their email automatically. They become a subscriber without ever leaving Instagram. No landing pages. No link in bio. No friction.
We've tested it. The trigger is fast and the setup is clean. And it's included in your existing Klaviyo plan. No add-on. No upgrade. No extra line item.
Now, does this mean ManyChat is out of a job?
Not really. If your brand runs multi-step DM conversations, quiz flows, or complex branching logic, ManyChat is still the better tool for that. But for turning Instagram engagement into an email list you actually own? Klaviyo now handles that natively and better.
How to set it up:
Log into your Klaviyo dashboard
Go to Socials > Auto-Replies in the left-hand menu
Connect your Instagram account
The UI walks you through the rest.
Need help setting it up for free? Reply YES and we'll send you the details to a live 58 Clicks workshop to set it up
How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
Reply